// solution · cart recovery
Follow up on abandoned carts before the opportunity goes cold.
An automatic follow-up on the configured channel aims to give eligible abandoned carts another opportunity to convert. A system already delivered and documented at NovatrixAI.
// what’s blocking you today
What every abandoned cart is costing you
An abandoned cart can go unnoticed
Without tracking, the team cannot see which eligible carts need a follow-up.
Defined abandonment events can trigger an agreed follow-up sequence.
A manual follow-up arrives too late, or never
By the time a human spots and recontacts an abandoned cart, the client has often already bought elsewhere.
The follow-up goes out at the right moment, with no human involved.
A single follow-up channel doesn’t reach everyone
Email alone misses clients who don’t check it: the right channel depends on the client’s habit, not yours.
SMS, email or WhatsApp: the channel adapts to the client.
No way to know what the follow-up actually earns
Without dedicated tracking, follow-up happens blind, with no idea whether it converts or gets ignored.
Configured events can link follow-up activity to completed orders.
// what we install
What the system does for you
Automatic abandonment detection
The system identifies a cart left without purchase and triggers the sequence without human involvement.
Multichannel follow-up
SMS, email or WhatsApp depending on where the client responds best, never a single channel forced on everyone.
Calibrated timing
The first message goes out at the right moment: not so early it feels intrusive, not so late the client already bought elsewhere.
Recovery tracking
Configured events can link follow-up activity to completed orders for review.
// frequently asked questions
Clear before your free audit.
Yes, it’s one of the cases we’ve already deployed, with Twilio for SMS delivery. Other e-commerce platforms connect on the same principle.
It depends on the sector and average cart value. We test a short sequence, one to three messages, and adjust based on observed results.
An adapted frequency, a useful message and an opt-out option limit the risk of intrusion; the sequence is adjusted based on observed feedback.
// see also
You might also be interested in this.
Abandoned cart recovery: the case study
The system as deployed: Shopify, Twilio, detection and SMS follow-up.
DiscoverAcquisition System
The full system: campaigns, funnel, CRM and follow-ups connected in a single chain.
DiscoverThe 5-point diagnostic to find where your acquisition is leaking
Where your acquisition chain breaks most often, and how to check it.
Discover// next step
How many carts do you abandon every week without a follow-up? Let’s put a number on it.
The audit maps the current journey and clarifies the next useful decision.
No commitment and no tool imposed.